World after the Industrial Revolution was a fundamental change in all aspects. Business and trade in human societies not exempt from this general rule and in the cycle of transformation was remarkable. Without a doubt we can say Customers are the most important asset most organizations. Clients for direct communication with the organization's actions are a valuable source of opportunities, threats and operational questions related to their respective industry. Today, for economic growth and stay competitive, customer-oriented firms and organizations must be given special importance and their relationship with the buyers of goods increased more than ever. On the other hand you can not say all customers equally involved in the company's success. So the satisfaction of key customers, will be more sensitive. Thus it is necessary to organize a system for attracting and retaining customers design and implement a system that can very well manage customer relationships and organizations.
Knowledge management is also an important factor in the economy. But to succeed in business should consider Another key factor is the customer. Customer knowledge management with a focus on the customer and customer satisfaction services for the benefit and increase the competitive advantage. through the establishment of an integrated automated process for collecting and processing personal data of our customers.